Launched a New Jordan Shoes Slogan

What is now the past is not Jordan Shoes necessarily an effective line of good luck, because consumers are looking for something new; Nike new era of more and more deviated from the spirit and the new generation of consumer psychology, which can not be said that the late 20th century, Nike 90 A big reason for the decline.Re-retired Michael Jordan Nike worse more so, lost the most legendary and inspiring a endorsers, Nike ads almost the main engine flameout, Nike is facing a very severe test.
Air Max 2009 air jordan shoes is no longer a sacred symbol of the most perfect, but the rape of their choice. 1997 Nike 2000 survey of 12-19 year olds, 52% of the respondents were able to mention Nike the brand without thinking, but in 1998 this proportion dropped to 38%. Nike to their parents that once blood boiling "Justdoit", because movement gradually lost the deification of the younger generation it had charm. The mid-20th century, 90, and Nike ads Nike developed to its peak. 1994 Cannes International Advertising Festival, Nike president Phil Knight was awarded the title of advertisers Year, 96 year, Nike won the United States, "Advertising Age" the best marketing experts, marketing is not even to scale new heights , the stock is climbing, but then all sorts of problems has cropped up: Reebok, Adidas, Nike and other old adversaries have been imitating a time, sports stars competing on the TV screen smile bloom.
November 1998, Cheap Nike Shoes reduced by 14% of global sales, sports Air Jordans 3 Mens Shoes Model:NAJ3051 apparel decreased by 9%, when Nike laid off 1,600 people, marketing budgets shrink weight 1 / 3. Available from the slogans and imaginative in terms of shocking, "Ican" The idea is very good, but it is, after all, live in is considered the classic "Justdoit" shadow. The slogan once available to the industry as a wrong step, was accused of "Justdoit" replica. At the same time, the industry and audience are worried about "Justdoit" slogan retreat.In 1998, Nike introduced a new advertising campaign launched a new slogan "Ican" trying to substitute "Justdoit", Nike Air Max hopes to "Ican" series of ads out of the huge transmission charisma and indomitable will of the infection in each individual, encouraged everyone to sport to reach the inner spirit and soul of each individual communication, and then hi by the brand, chose this brand.
It's written by PickJordanShoes date 3.13.2012